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How to write a simple business plan outline


A. Contents

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B. Executive Summary - A one page summary of what is in your plan. To be written after the plan has been written. Make it positive!

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C. Mission and Strategy Statement - What you do, who you do it for, how are you going to do it, and your long term goals

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D. Market

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Background

The Customer Need

Who the customers are

Product Description

Strategy

The Competition

Pricing/Profitability

E. Operations (of the business)

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Sources of Input and Costs

Processes

Equipment

F. Management/Staffing

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Backgrounds and Qualifications of Key Players

Staffing Plan

G. Financial Projections

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Current Financials (If an existing business)

Projected financial statements

Application of Funding requested

Capital Structure

H. Contingency Planning - What will you do if things don't go as planned

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Appendices

Supporting Documents

Additional Detail as required

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